Widian

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Widian is a luxury fragrance house based in Abu Dhabi, founded in 2014 by Ali Aljaberi. The brand blends Middle Eastern olfactory traditions with Western perfumery techniques, creating rich, elegant scents that reflect both heritage and modernity.

Main Products:
Widian’s fragrances are organized into several collections, including:

  • Black Collection – oriental-woody blends with strong regional influences (e.g., Black I, Black II).

  • Gold Collection – opulent scents inspired by Arabian luxury and desert landscapes.

  • Velvet Collection – more contemporary, lifestyle-driven creations.

  • Sapphire Collection – exclusive, high-end offerings with refined complexity.

Notable Achievements:
Widian has earned praise for its meticulous craftsmanship, striking bottle design, and the ability to appeal to both Middle Eastern and global audiences. Collaborations with renowned perfumers have elevated its international standing.